Élan Flowers

Élan Flowers

Élan Flowers Case Study

Ecommerce Floral Boutique

The Situation

Features

Élan Flowers came to us with the goal of converting their portfolio website into an Ecommerce site. Their old site was built with HTML5, but was difficult to update and did not effectively appeal to their target luxury market.

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Branding

Although Élan Flowers had idea of what their brand represented, they were not able to effectively translate that online.

Conversion Optimization

Lastly, their website’s only manner of lead generation was a telephone number at the bottom of the page. 

 

The Results

Branding

We worked with  Élan Flowers’ existing print material to create a look that was consistent with their vision; pulling their brand together to appeal to their target luxury client.

Website

  • Replaced existing static HTML site with a robust ecommerce solution: Shopify. 
  • Set up google analytics Ecommerce tracking to track origin of sales.
  • Designed a responsive website in line with their luxury brand. 
  • Within two weeks of launching, their key performance indicators improved drastically.

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Visibility in Search Engines

By just performing On-Site Search Engine Optimization, Élan Flowers’ impressions in search engines increased by 72%. 

Within two weeks of launching, Élan Flowers sits at 14 for ‘Corporate Flowers NYC’, one of their target keywords.

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